Nickelytics and Starship Robots Partnership Launches at Two U.S. Campuses

Adtech mobility company Nickelytics launches next-generation OOH campaign together with Starship Technologies, the world’s leading provider of autonomous delivery services.

Tampa, Florida, March 28, 2024 – Nickelytics, a leading venture-backed B2B adtech startup, announced a new partnership with Starship Technologies, the world’s leading provider of autonomous delivery services. This new partnership expands the company’s work in robotics by launching a transformative advertising campaign on two campuses where Starship operates, the University of Utah and UCLA.

This alliance paves the way for brands and advertisers to connect directly with the student population, integrating seamlessly into their daily lives, with the goal of expanding to all 50 campuses that Starship serves. Starship Technologies operates at 80 global locations and has completed more than 6 million deliveries.

To pilot this partnership, Nickelytics and Starship are supporting the national “Love, Your Mind” campaign with a six-week deployment of autonomous delivery vehicles, beginning March 25. “Love, Your Mind” was developed by Huntsman Mental Health Institute and the Ad Council to create a society that is more open, accepting, and proactive when it comes to mental health. The campaign PSAs (public service advertisements) remind everyone to nurture their relationship with their mind, and direct to LoveYourMindToday.org for free mental health resources.

More than 60% of college students report experiencing mental health challenges, a significant increase since 2013. The delivery of “Love, Your Mind” out-of-home (OOH) advertising through Nickelytics and Starship’s autonomous robots will reach students directly on campus to encourage them to prioritize their mental health.

“Our partnership with Starship Technologies marks a thrilling advance into the future of advertising,” said Judah Longgrear, co-founder and CEO of Nickelytics. “This collaboration, especially with campaigns like ‘Love, Your Mind’, breaks the mold of traditional marketing. We’re not just delivering ads – we’re fostering meaningful connections and enhancing the student experience, particularly with such significant messages.”

“We are excited to partner with Nickelytics on this important endeavor,” said Chris Neider, VP of business development at Starship Technologies. “This collaboration is about creating meaningful interactions in the daily lives of students. The ‘Love, Your Mind’ campaign aligns perfectly with our mission to leverage cutting-edge technology for socially impactful initiatives. By integrating our autonomous delivery services with Nickelytics’ innovative advertising approach, we are setting a new standard for how technology can support mental health awareness and education in university communities. We believe this partnership will open up new possibilities for how brands can connect with their audiences in deeply resonant and responsible ways.”

“As part of the University of Utah, we are proud to share the resources of our ‘Love, Your Mind’ campaign with our university community,” said Dr. William A. Smith, professor, University of Utah college of Education and Huntsman Mental Health Institute. “Whether we are students, faculty, or staff, our minds deserve our love and care, and this partnership will allow us to open up more conversations about mental health on campus and beyond.”

“This partnership is the perfect example of how the Ad Council taps the power of advertising, media and technology to take on the most critical issues facing our country,” said Laurie Keith, VP, emerging media & technology at the Ad Council. “Through the innovative use of robotics, we’re supporting students’ mental health by reaching them where they are and sharing our message in a memorable and unmissable way.”

To learn more about how Nickelytics and Starship Technologies are partnering, please visit nickelytics.com. To explore free mental health resources, visit LoveYourMind.org

About Nickelytics:

Nickelytics simplifies hyper-local out-of-home advertising, blending physical outdoor ads with digital technology. Utilizing mobile assets like gig economy vehicles and autonomous robots it helps marketers target customers anywhere. Asset owners earn extra revenue through these partnerships. Nickelytics also offers advanced analytics for companies to track ad performance and retargeting effectiveness. Visit www.nickelytics.com for more.

About Starship Technologies:

Starship Technologies is revolutionizing deliveries with autonomous robots. The robots are designed to deliver food, groceries and packages locally in minutes. The delivery robots have traveled over 11 million kilometers and completed over six million autonomous deliveries around the world. Starship was founded by Janus Friis (Skype co-founder) and Ahti Heinla (Skype chief architect) who is also CEO.

About “Love, Your Mind”

“Love, Your Mind” is a national campaign that offers inspiration, community and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health. The campaign was created by Huntsman Mental Health Institute and the Ad Council to resonate with people across the U.S. who experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. “Love, Your Mind” creates national PSAs and partners with leading media platforms to reach a variety of different audiences, and convenes experts, community leaders and influential voices to reduce the stigma around seeking help. For more information about the “Love, Your Mind” campaign and to access free mental health resources, visit LoveYourMindToday.org or follow the campaign on Instagram, Facebook and Tik Tok.


Top Female Scientist in the U.S. Recognized for the Second Year in a Row

Deborah A. Yurgelun-Todd, Ph.D., professor of psychiatry and vice chair for research at Huntsman Mental Health Institute at University of Utah Health has been named as one of the U.S.’ top female scientists, for the second year in a row. 

The list of U.S. Top Female Scientists from Research.com is based on the number of peer-reviewed publications and citations throughout the scientist’s career. For Yurgelun-Todd, that means a career total (and counting) of 424 publications and 33,647 citations.

Yurgelun-Todd is recognized as a leader in studying brain activity as it relates to behavior. Her laboratory has applied a variety of magnetic resonance imaging techniques to identify brain changes in mood processing and neurocognitive functions. For example, in people who use Cannabis and in children as they develop into adolescence. Using a variety of imaging techniques has led to an improved understanding of both developmental and brain changes that lead to altered behavior. This knowledge may eventually result in better and more personalized treatments for patients who have or are vulnerable to psychiatric disorders.

In addition to her role at Huntsman Mental Health Institute, Yurgelun-Todd serves as the director of the Salt Lake City VA Rocky Mountain Mental Illness Research Education and Clinical Center for Suicide Prevention. Her work there is focused on veteran suicide prevention through the application of neuroimaging approaches and neurocognitive assessments.

“Dr. Yurgelun-Todd serves as an excellent role model for our institution, inspiring critical psychiatric brain research, and educating future mental health professionals,” said Mark H. Rapaport, MD, CEO, of Huntsman Mental Health Institute. “Her leadership has been foundational to creating a global nexus of mental health and brain research right here in Utah.”

In addition to her research, Yurgelun-Todd works to narrow the gender gap in science by tackling obstacles to obtaining funding, developing leadership roles, and establishing national collaborations.

“As one of the few women around the table in the early years of my career, I recognize both the effort it took to reach this milestone, and the work to be done to create research opportunities for all”, said Yurgelun-Todd.

Yurgelun-Todd is currently working to bring a new mental health and brain Translational Research Building— which will house the only 7 Tesla MRI in the world dedicated to the study of the brain and behavioral disorders—to life at the Huntsman Mental Health Institute. Her team is bringing together experts across law, ethics, architecture, art, genetics, neurosciences, and others on the campus of University of Utah to collaborate and bring research-backed practices into patient care.

About Huntsman Mental Health Institute

Huntsman Mental Health Institute at University of Utah Health brings together 75 years of patient care, research, and education into one of the nation’s leading academic medical centers focused on mental health. Nestled in the campus of University of Utah, Huntsman Mental Health Institute serves the community with 1,600 faculty and staff in 20 locations providing inpatient and outpatient services for youth, teens, and adults as well as a comprehensive crisis care model which includes the nationally recognized SafeUT app and the 988 Crisis hotline for Utah. Our mission is to advance mental health knowledge, hope, and healing for all. Learn more at: healthcare.utah.edu/HMHI and join the conversation on InstagramFacebookTikTokX and LinkedIn.

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Media Contact:
Patricia Brandt
Manager, Public Relations and Communications, Huntsman Mental Health Institute, University of Utah
Email: Patricia.Brandt@hsc.utah.edu


https://healthcare.utah.edu/press-releases/2024/03/top-female-scientist-us-recognized-second-year-row

Sesame Workshop and the Ad Council Launch New PSA to Support Mental Health

New PSA features Elmo and friends showing how humming can help support people’s emotional well-being as part of a series of activities for the ‘Love, Your Mind’ campaign.

NEW YORK, March 21, 2024 /PRNewswire/ — Sesame Workshop, the global impact nonprofit behind Sesame Street, launched a new public service announcement (PSA) video with the Ad Council for their “Love, Your Mind” campaign developed with Huntsman Mental Health Institute. The video features Elmo and his friends highlighting the benefits of humming for people’s overall emotional well-being.

Group photo of Sesame Street characters
Group photo of Sesame Street characters

As part of a multi-year commitment to the emotional well-being of children and families, Sesame Workshop is adding to its robust resource hub on Sesame.org for parents, caregivers, and providers. The Workshop created two new, family-friendly videos in English and Spanish, as well as print and outdoor PSAs, for the national “Love, Your Mind” campaign. In this first video, Elmo shares that emotions like frustration and anger are okay and how humming a song can help manage big feelings. The second video PSA will be released in May 2024, along with a robust offering of additional Sesame Workshop resources for families in support of Mental Health Awareness Month.

Building on decades of experience developing content for families and providers, and following the viral response to Elmo checking in on X to see how people were doing, Sesame Workshop continues to expand its organization-wide focus on supporting young children’s emotional well-being, including outreach through various platforms.

“The growing mental health crisis is one of the most pressing issues for parents today and children’s needs can so often be overlooked,” said Samantha Maltin, EVP, Chief Marketing & Brand Officer, Sesame Workshop. “We know that caring for a child means supporting their whole circle of care, whether that’s parents, teachers or other caregivers. We’re grateful for our partnership with the Ad Council and ‘Love, Your Mind’ campaign through which we can reach even more children and caregivers with these emotional well-being resources.”

Sesame Workshop’s approach to emotional well-being offers strategies that support all families, including helping children learn the essential skills they need to understand and manage their big feelings, as Elmo demonstrates using humming in the new PSA video. Fostering these kinds of nurturing relationships is a key component to the emotional well-being of children. Resources to help parents and caregivers support children’s emotional well-being from managing big feelings to coping with more acute mental health challenges can be found at sesame.org/mentalhealth.

The “Love, Your Mind” campaign shares this goal with its mission to create a more open, accepting, and proactive society when it comes to mental health. Huntsman Mental Health Institute and the Ad Council created the campaign in response to the growing mental health crisis in the United States, to encourage people to care for their relationship with their minds, which can help them to flourish in all areas of their lives.

“We all have a role to play when it comes to supporting and destigmatizing mental health, and parents and caregivers are an important part of that equation,” said Heidi Arthur, Chief Campaign Development Officer, the Ad Council. “On behalf of Huntsman Mental Health Institute and the Ad Council, we’re thrilled to partner with Sesame Workshop to open up more dialogue about mental health and offer resources to support the whole family.”

About Sesame Workshop   
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesameworkshop.org and follow Sesame Workshop on InstagramXFacebook, and TikTok

About the Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

In November 2022, the Ad Council announced a Mental Health Initiative, uniting brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. at scale. With a founding investment from Huntsman Mental Health Institute, the multi-year initiative aims to change social norms and create a society that is more open, accepting and proactive when it comes to mental health.

To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on FacebookInstagramLinkedIn and X, and view campaign creative on YouTube.

SOURCE Sesame Workshop


https://www.prnewswire.com/news-releases/sesame-workshop-and-the-ad-council-launch-new-psa-to-support-mental-health-302095395.html

Gospel Music Goes Global with How Sweet The Sound

Spanning Two Continents, the U.S. Competition Sets the Stage for International Success

(Atlanta, GA – March 6, 2024) Powerhouse gospel music competition How Sweet the Sound is expanding its global footprint with two signature live events this year. Contestants will vie for top titles and cash prizes in diverse categories spanning music, dance and spoken word at Atlanta’s Cobb Energy Performing Arts Centre on June 1, 2024, at 8 pm and at London’s Royal Albert Hall on October 20, 2024, at 6 pm.

“We are thrilled to be gathering top talent in music, dance and spoken word, on two world-class stages, to highlight the ways in which the faith-based community continues to influence the performing arts,” said Nathanael Brown, CEO of Gentle Giant Music Ministries, which owns the How Sweet The Sound brand. “These up-and-coming artists are shaping the future of gospel music and significantly broadening its reach.”

Grammy Award-winning songwriter and record producer Donald Lawrence will host both competitions. In Atlanta, he will be joined by judges Hezekiah Walker, Grammy Award winner and pastor; Tamela Mann, Grammy Award winner, actress, author, and entrepreneur; Ricky Dillard, renowned gospel choir director and Stellar Award winner; J.J. Hairston, national Billboard chart-topping choir director, syndicated radio host and pastor; Jonathan McReynolds, Grammy Award winner, actor, professor and philanthropist. London judges will include Karen Gibson, MBE, founder of the Kingdom Choir; Bazil Meade, MBR, of the London Community Gospel Choir; and Muyiwa Olarewaju, OBE, singer, songwriter, and Premier Gospel radio presenter.

This year’s How Sweet The Sound (Atlanta) will be sponsored by Glory Foods, Compassion International and the “Love, Your Mind” campaign, from the Huntsman Mental Health Institute and the Ad Council. The “Love, Your Mind” campaign offers inspiration, community, and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health.


“We’re proud to partner with How Sweet the Sound for another year to help destigmatize mental health in the Black community and beyond and leverage the power of music to support people’s mental health,” said Dr. William A. Smith, chief executive administrator at Huntsman Mental Health Institute. “We’re committed to addressing the mental health crisis in the U.S. and providing valuable resources to help normalize and change the cultural conversation around mental health. I encourage everyone to visit LoveYourMindToday.org to learn more.”

Through its sponsorship of How Sweet The Sound, Glory Foods will encourage contestants and audience members to identify “What Feeds Your Soul,” sharing the moments and experiences that provide nourishment from the inside out.

Glory Foods is excited to be a new sponsor of How Sweet The Sound this year as a part of its new “What Feeds Your Soul?” campaign. Glory Foods will encourage contestants and audience members to share their stories for a chance to win a year supply of Glory Foods products. “We believe in the power of family, food, music, and tradition as essential elements to nourish the soul. Just as our flavorful foods bring people together, we recognize the profound sense of community built around the soul stirring notes of gospel music. Therefore, partnering with How Sweet The Sound is a perfect fit for us, and we are thrilled to be supporting America’s #1 gospel competition,” said Brian Hodges, brand manager of Glory Foods.

Tickets for How Sweet The Sound are available at Ticketmaster (for Atlanta) or via the Royal Albert Hall website (for London). Email info@howsweetthesound.com for sponsorship opportunities.

ABOUT HOW SWEET THE SOUND

How Sweet The Sound is a national gospel music competition tour celebrating the history and sound of gospel music and dance throughout the USA. Follow @howsweetthesound on TikTok and @theofficialhowsweetthesound on Facebook and Instagram.

ABOUT HUNTSMAN MENTAL HEALTH INSTITUTE

Huntsman Mental Health Institute brings together 75 years of patient care, research, and education into one of the nation’s leading academic medical centers focused on mental health. Nestled in the campus of University of Utah, Huntsman Mental Health Institute serves the community with 1,600 faculty and staff in 20 locations providing inpatient and outpatient services for youth, teens, and adults, as well as a comprehensive crisis care model that includes the nationally recognized SafeUT app and the 988 Crisis hotline for Utah. Our mission is to advance mental health knowledge, hope and healing for all. Learn more at: healthcare.utah.edu/HMHI and join the conversation on InstagramFacebookTikTokX and LinkedIn.

ABOUT THE AD COUNCIL
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action, and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing, and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X and view campaign creative on YouTube.

ABOUT LOVE, YOUR MIND

“Love, Your Mind” is a national campaign that offers inspiration, community, and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health. The campaign was created by the Huntsman Mental Health Institute and the Ad Council to resonate with people across the U.S. who experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. “Love, Your Mind” creates national PSAs and partners with leading media platforms to reach a variety of different audiences, and convenes experts, community leaders and influential voices to reduce the stigma around seeking help. For more information about the “Love, Your Mind” campaign and to access free mental health resources, visit LoveYourMindToday.org or follow the campaign on Instagram, Facebook and TikTok.

ABOUT GLORY FOODS

Founded in 1989, Glory Foods is the leading ready-to-eat food brand specializing in pre-seasoned Southern-style vegetables. Available in major grocery stores nationwide, the Glory Foods product offering includes canned, fresh, and frozen fruits and vegetables, as well as other Southern staples. Glory Foods is owned and operated by McCall Farms, a family-owned manufacturing and distribution company based in Effingham, South Carolina.

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Media Contact:
Michael L. Miller
Michael Miller PR for How Sweet The Sound
(310) 776-3933
Michael@MichaelMillerPR.com


https://www.einpresswire.com/article/693683276/gospel-music-goes-global-with-how-sweet-the-sound

2024 USF2000 Racing Season Sees Unique Partnership with Joey Brienza II

Brienza II partners with Huntsman Mental Health Foundation to build mental health awareness

BROWNSBURG, IN (February 29, 2024) – American driver Joey Brienza II has teamed up with Huntsman Mental Health Foundation (HMHF) for the 2024 USF2000 Presented by Continental Tire season to help build community awareness and highlight resources that are available to anyone struggling with their mental health.

Huntsman Mental Health Foundation began with a passionate commitment by the Huntsman family to address the mental health crisis in the United States, and today, stands as a formidable force striving to create a world where every individual’s mental well-being is cherished, and support is readily available. Huntsman Mental Health Foundation will be featured prominently on the sidepod on Brienza’s #91 Exclusive Autosport Tatuus USF-22.

“I am very excited to announce my partnership with the Huntsman Mental Health Foundation,” Brienza stated. “With mental health being such a prevalent issue now, teaming up with the Huntsman Mental Health Foundation is something I am very passionate and excited about. It’s important for me to bring awareness to my generation that there are resources and tools for anyone who is struggling with mental health.”

“We are grateful to welcome Huntsman Mental Health Foundation to Joey’s program for the 2024 season,” said Exclusive Autosport owner Michael Duncalfe. “We are proud to be a part of a program that serves such an important mission and assists in spreading awareness about mental health, the resources available and the Huntsman Mental Health Foundation.”

“In tackling mental health challenges, we must dare to dream big,” said Joe Stampe, CEO of Huntsman Mental Health Foundation, “We’re so grateful for Joey’s willingness to raise funds in support of mental health. Because Joey is willing to utilize his platform in the racing community, we have a unique opportunity to amplify awareness, break down barriers, and inspire action around mental health. Together, we can drive meaningful changes and move the needle on mental health for generations to come.”

Huntsman Mental Health Foundation and Joey have launched a Text to Give campaign. Individuals can text “Joey” to 50155 to support Joey’s campaign to bring awareness to mental health.

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About Huntsman Mental Health Foundation

Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on Instagram, Facebook, X, and LinkedIn.

About Exclusive Autosport

Exclusive Autosport (EA) is a professional racing team dedicated to the success of its drivers in open-wheel formula car competition in North America. EA operates teams in the USF Pro Championships Presented by Continental Tire, in the USF Juniors Presented by Continental Tire, USF2000 Presented by Continental Tire, and the USF Pro 2000 Presented by Continental Tire to develop young racers for advancement up their internal ladder system. Exclusive Autosport’s drivers have secured numerous championships, race wins, podium finishes, and pole positions, as well as Rookie of the Year awards. Exclusive Management Inc., the team’s parent company, has enjoyed great success in both open-wheel and sports car racing and has worked with standout drivers. Their mission is to develop drivers and prepare them for the upper echelons of professional motorsport.

Website: www.exclusiveautosport.com

Facebook: www.facebook.com/ExclusiveAutosport90

Twitter: @ExclAutosport

Instagram: @exclusiveautosport

TikTok: @exclusiveautosport

Media Contact:
For Huntsman Mental Health Foundation
Havilah Clarke
Email: hclarke@hmhf.org
Phone: 801-584-5849

For Exclusive Autosport
Kimberly Duncalfe
Email: kimberly@exclusiveautosport.com
Phone: 317-296-9300


https://www.prnewswire.com/news-releases/2024-usf2000-racing-season-sees-unique-partnership-with-joey-brienza-ii-302076492.html

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