Becky Pickle Appointed CEO of Huntsman Mental Health Foundation

SALT LAKE CITY, April 15, 2024 /PRNewswire/ — The Huntsman Mental Health Foundation is pleased to announce the appointment of Becky Pickle as its new Chief Executive Officer. With an extensive background in philanthropy, entrepreneurship, and advocacy, Becky brings a wealth of experience and a deep commitment to mental health initiatives.

Christena Huntsman Durham, Chair of the Board of the Huntsman Mental Health Foundation, expressed her enthusiasm about the appointment, stating, “We are thrilled to welcome Becky Pickle as our new CEO. I’ve seen Becky’s impact firsthand in how she collaborates with teams and encourages and mentors individuals. Her dedication to making a positive impact in our communities, coupled with her leadership skills and passion for mental health advocacy, make her the ideal candidate to lead our foundation into the future.”

Becky Pickle lives her personal and professional life at the intersection of conscious compassion, transformative entrepreneurship, and empowering philanthropy. Becky is the founder of the Becky Pickle Family Foundation, which supports initiatives aimed at uplifting communities. From spearheading efforts in homelessness alleviation and suicide prevention to facilitating college scholarships for students in need, her impact resonates deeply across Utah. She is a relentless policy advocate who has collaborated with elected officials for over 15 years to establish crucial policies addressing homelessness, affordable housing, mental health access, suicide prevention, affordable childcare, and support for first responders.

With a two-decade entrepreneurial career under her belt, Becky owned and operated a multi-unit restaurant franchise that also engaged in transformative philanthropy, giving out over $500,000 in college scholarships and donating over $3 million in dollars and food to Utah schools and over 40,000 meals to individuals experiencing homelessness. 

Becky is the recipient of numerous awards, including Utah’s 40 over 40 in 2022, Business Woman of the Year by both the South Jordan Chamber of Commerce and South Valley Chamber of Commerce, along with being honored as Business of the Year and South Jordan Community Champion of the Year. She currently serves on the Board of Directors of LOVELOUD and Encircle, the ULEAD steering commission, and the SafeUT Frontline Commission. She also continues to serve as past President of the Board of Trustees for The Road Home.

“I wake up every morning driven by the opportunity we all have to shape the future of mental health and recovery. It is a profound honor to spearhead a foundation dedicated to raising funds in order to accelerate the extraordinary work of the Huntsman Mental Health Institute’s esteemed leaders, doctors, researchers and others who are tirelessly working on monumental and life-saving endeavors,” Pickle says. “I am grateful to the Huntsman family for their unprecedented financial investment, visionary outlook, and bold leadership in the mental health and substance use disorders space.”  

As CEO of the Huntsman Mental Health Foundation, Becky Pickle will lead the foundation in its mission to improve mental health outcomes and support individuals and families affected by mental illness.

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About Huntsman Mental Health Foundation

Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on InstagramFacebookX, and LinkedIn.


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Stephen A. Smith Says There’s No Debate When It Comes to Mental Health in New PSA

The Media Personality and New York Times Best-selling Author Teams Up with Huntsman Mental Health Institute and the Ad Council for the “Love, Your Mind” Campaign

NEW YORK (April 10, 2024) – Stephen A. Smith joined the national “Love, Your Mind” campaign today, sharing his personal mental health journey in a new public service advertisement (PSA) to normalize mental health conversations and destigmatize asking for and receiving help. The “Love, Your Mind” campaign, from Huntsman Mental Health Institute and the Ad Council, encourages a more open, accepting and proactive society when it comes to mental health.

In the PSA, Stephen A. Smith, noted for hosting the Stephen A. Smith Show podcast, opens up about his struggles following the deaths of his loved ones, and how he found solace and healing after reaching out to his family, pastor and friends for support. He encourages people to take care of their own mental health and notes the tips and tools available at LoveYourMindToday.org to help provide this care.

“After losing my mother — although the grief never ends — I spent two years so burdened by grief, I knew my mental health was compromised,” said Stephen A. Smith. “Once I focused on taking care of my mental health, however, it helped me get through that dark chapter in my life, propelling me forward. I am honored to partner with ‘Love, Your Mind’ to help inspire others to be more open about their mental health. I hope this powerful initiative will empower more people to do the same.”

“We know that Black individuals, and particularly Black men, often face unique barriers and community stigma when it comes to seeking support for their mental health,” said Dr. William A. Smith, chief executive administrator at Huntsman Mental Health Institute. “By partnering with Stephen A. Smith to share his powerful story, we will continue to normalize and elevate the importance of taking care of our minds.”

“We’re grateful for the opportunity to work with Stephen A. Smith, whose candor and vulnerability encourages everyone to talk more openly about mental health,” said Heidi Arthur, chief campaign development officer at the Ad Council. “Through inspiring and relatable voices like Stephen’s, we hope to empower everyone to take care of their mind so that they can lead happier and healthier lives.”

The “Love, Your Mind” campaign first launched in October 2023 and was developed to reach people in the U.S. who experience mental health challenges while also holding attitudes and beliefs that may discourage them from seeking help. Since launching, the campaign has driven over 222K visits to LoveYourMindToday.org for free mental health resources.

Stephen A. Smith donated his time and his studio space for the video shoot. Additionally, New York City-based production company RUOKAY supported the creation of the PSA as a production partner. Global advertising agency Foote, Cone & Belding (FCB) conceived the spot and script.

For more information about the “Love, Your Mind” campaign, visit LoveYourMindToday.org or follow the campaign on Instagram, Facebook, X and TikTok.

About Huntsman Mental Health Institute
Huntsman Mental Health Institute brings together 75 years of patient care, research and education into one of the nation’s leading academic medical centers focused on mental health. Nestled in the campus of University of Utah, Huntsman Mental Health Institute serves the community with 1,600 faculty and staff in 20 locations providing inpatient and outpatient services for youth, teens and adults as well as a comprehensive crisis care model which includes the nationally recognized SafeUT app and the 988 Crisis hotline for Utah. Our mission is to advance mental health knowledge, hope and healing for all. Learn more at HMHI.utah.edu and join the conversation on Instagram, Facebook, TikTok, X and LinkedIn.

About The Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

In November 2022, the Ad Council announced a Mental Health Initiative, uniting brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. at scale. With a founding investment from Huntsman Mental Health Institute, the multi-year initiative aims to change social norms and create a society that is more open, accepting and proactive when it comes to mental health.

To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.

Media Contact:
The Ad Council
Nina Trach
Email: ntrach@adcouncil.org


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