Jordan Sgro Joins Huntsman Mental Health Foundation as Assistant Vice President of Operations 

Salt Lake City, UT — June 20, 2024 — Huntsman Mental Health Foundation (HMHF) today announced the appointment of Jordan Sgro as Assistant Vice President of Operations. In this role Jordan will define and implement operations strategy, structure, and processes for the foundation.

“Jordan’s exceptional leadership and vision have been significant for the LGBTQ+ community and their loved ones through the amazing work happening at Encircle,” said Becky Pickle, CEO, Huntsman Mental Health Foundation. “I am delighted to welcome her to the Huntsman Mental Health Foundation, where I am confident she will continue to make a significant impact through her brilliant operations leadership and her desire to continue to move the needle in mental health and substance use disorders. We are so honored to have her join our team as well as continue our support for Encircle and the wonderful work they do!”

Jordan brings her extensive experience and passion for mental health to the organization where she will be working closely with CEO Becky Pickle to drive transformative fundraising efforts in support of mental health. 

As CEO of Encircle, Jordan created and implemented life-changing programs for LGBTQ+ youth, young adults, and their families at multiple locations in Utah. During her tenure, she played a pivotal role in adding four additional homes, including preparing for the launch of Encircle Ogden later this year. Her leadership has been marked by her ability to navigate financial challenges and guide the organization towards a future of growth and sustainability. Jordan’s impact on the community has been profound, inspiring all those around her with her unwavering commitment to the mission of providing safe and supportive spaces for LGBTQ+ individuals.

At Huntsman Mental Health Foundation, Jordan will be responsible for driving efficiency, consistency, and innovation within the foundation’s operational framework.

“While it is bittersweet to leave Encircle, joining Huntsman Mental Health Foundation is an incredible opportunity to continue my work in mental health,” said Jordan, “I am eager to contribute to an organization that is making such a profound difference in the lives of so many.”

Sgro’s appointment as Assistant Vice President of Operations signifies Huntsman Mental Health Foundation’s commitment to innovation and collaboration in the field of mental health and wellness.

About Huntsman Mental Health Foundation: 

Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on Instagram, Facebook, X, and LinkedIn.

NAIOP Utah Chapter Announces Huntsman Mental Health Foundation as Designated Charity Partner for 2024-2025

Salt Lake City, UT (June 1, 2024) – The NAIOP Utah Chapter is proud to announce Huntsman Mental Health Foundation (HMHF) as its designated charity partner for the 2024-2025 period, effective June 1, 2024. This partnership aims to amplify awareness and support for mental health initiatives across Utah, benefiting from the robust platform and network of NAIOP members. 

“We are thrilled to partner with the Huntsman Mental Health Foundation, an organization dedicated to advancing mental health care and research,” said Jason England, 2024 NAIOP Utah President. “Together we aim to make a significant impact on the mental well-being of our community, particularly our teenagers and kids.” 

Throughout the year, HMHF will be prominently featured in several key NAIOP events, providing multiple touchpoints for engagement and fundraising: 

  • NAIOP Golf Tournament 2024 (June 2024): This flagship event will kick off the partnership, with remarks from special guest, David Huntsman. Attendees will have the opportunity to engage with HMHF leaders. A formal check presentation to HMHF will be a highlight of the day. More details can be found here.
  • NAIOPOLY (September 2024): Known for its innovative approach to networking and philanthropy, NAIOPOLY will feature a special Community Chest segment where funds collected will be donated to HMHF. 
  • Holiday Black Tie Event (Jingle & Mingle – Early December 2024): This festive gala will provide an elegant setting for members to support HMHF while celebrating the season of giving.
  • Annual Symposium (January 2025): The symposium will offer a platform for HMHF to share insights and advancements in mental health care, fostering deeper understanding.  

“Mental health is a crucial aspect of overall health, and we are honored to support the Huntsman Mental Health Foundation through our events and initiatives,” said Cheyenne Hawks, Executive Director NAIOP Utah.  “We encourage our members and partners to contribute generously to this worthy cause.” 

For more information on the partnership naioputah.org. To make a donation to the Huntsman Mental Health Foundation you can text “NAIOP” to 50155 or visit hmhf.org.

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About NAIOP Utah:

NAIOP, the Commercial Real Estate Development Association, is the leading organization for developers, owners and related professionals in office, industrial, retail and mixed-use real estate. NAIOP comprises over 19,000 members in North America. NAIOP advances responsible commercial real estate development and advocates for effective public policy. For more information, visit www.naioputah.org.


Editor’s Note: In 2009, NAIOP dropped the words behind its acronym, which no longer reflected its expanded membership composition. “NAIOP” (NAY-op) is no longer an acronym for National Association of Industrial and Office Properties, and now encompasses all facets of commercial real estate. 

About Huntsman Mental Health Foundation: 

Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on Instagram, Facebook, X, and LinkedIn.


Star Athletes Share Their Mental Health “Rituals,” Encouraging Fans to Prioritize Their Mental Health

11 Professional Sports Leagues and Organizations Join Forces with the “Love, Your Mind” Campaign this Mental Health Awareness Month

NEW YORK (May 30, 2024) – Today, 11 professional sports leagues and organizations teamed up with the national “Love, Your Mind” campaign to announce a comprehensive mental health partnership with the premiere of a series of public service advertisements (PSAs). The series, titled “The Rituals We Share,” features star athletes sharing their “rituals,” or steps they take, to care for their minds on and off the field – encouraging sports fans across the country to prioritize their mental health and explore free resources from LoveYourMindToday.org.

The “Love, Your Mind” campaign from Huntsman Mental Health Institute and the Ad Council is dedicated to encouraging a more open, accepting and proactive society when it comes to mental health. That message is being amplified at the culmination of this Mental Health Awareness Month and beyond through the convening of sports leagues and organizations, including:

  • Major League Baseball (MLB)
  • Major League Soccer (MLS)
  • National Association for Stock Car Auto Racing (NASCAR)
  • National Basketball Association (NBA)
  • National Football League (NFL)
  • National Hockey League (NHL)
  • National Women’s Soccer League (NWSL)
  • Professional Rodeo Cowboys Association (PRCA)
  • United States Tennis Association (USTA)
  • Women’s National Basketball Association (WNBA)
  • World Wrestling Entertainment (WWE)


“Our country is facing a pervasive mental health crisis. We can help one another by talking about the rituals we embrace to support our mental health,” said Dr. William A. Smith, chief executive administrator at Huntsman Mental Health Institute. “So many sports fans look up to their favorite athletes, so we’re honored to partner with many of them today to share their mental health rituals and stories to normalize talking about and taking care of our minds.”

Per the Ad Council’s model, the PSAs will run nationwide in time and space donated by media outlets across TV and digital media platforms. The participating sports leagues and organizations will also extend the partnership throughout 2024 and beyond by providing social media amplification, support on their owned media channels, media partnerships and more. To learn more about their ongoing commitment to this partnership and mental health, visit LoveYourMindToday.org/Sports.

“This partnership with the best of sports is truly extraordinary because it offers a unique opportunity to reach millions of dedicated sports fans across the country,” said Lisa Sherman, president and CEO of the Ad Council. “The sports leagues and organizations we’ve partnered with share our goal of encouraging people everywhere to make their emotional well-being just as much of a priority as their physical health.”

The series of PSAs features beloved athletes sharing the practices and routines that make up their mental health rituals, including:

  • Lexie Brown of the L.A. Sparks
  • Chase Elliott of Hendrick Motorsports
  • Cam Heyward of the Pittsburgh Steelers
  • Zach Hyman of the Edmonton Oilers
  • Madison Keys, professional tennis player
  • Kyle Kuzma of the Washington Wizards
  • Brandon Lowe of the Tampa Bay Rays
  • Liv Morgan and Cody Rhodes of the WWE
  • Tim O’Connell of the PRCA
  • Cari Roccaro of the Chicago Red Stars
  • Zack Steffen of the Colorado Rapids

The series was developed pro bono by creative agency Walton Isaacson and helmed by highly acclaimed director Nina Meredith of the Oscar-winning production company RadicalMedia. It builds on the “Love, Your Mind” platform originally developed by volunteer creative agencies FCB New York and FCB Chicago. The PSAs feature the hit song “Home” from U.K. duo Good Neighbours.

“We wanted to harness the power that sports have on influencing culture and move the dial on how we all perceive mental health,” said Aaron Walton, CEO and founder of Walton Isaacson. “Some routines may seem just for fun, but there’s a deeper lesson here: just as athletes leverage rituals to improve their performance, we can also lean into them to center ourselves and help us love our minds.”

This effort is the latest from Huntsman Mental Health Institute and the Ad Council’s ongoing “Love, Your Mind” campaign, with previous collaborations including Black Players for Change, Stephen A. Smith, Sesame Workshop and the American Farm Bureau. Since launching in October 2023, the “Love, Your Mind” campaign has driven more than 650,000 visits to LoveYourMindToday.org for free mental health resources. Additionally, of those who are aware of at least one of the campaign’s PSAs, 74% agree that taking care of their mental health is a top priority, compared to only 58% of those not aware.

For more information about the “Love, Your Mind” campaign, visit LoveYourMindToday.org or follow the campaign on Instagram, Facebook, X and TikTok.

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About Huntsman Mental Health Foundation:

Huntsman Mental Health Institute brings together 75 years of patient care, research and education into one of the nation’s leading academic medical centers focused on mental health. Nestled in the campus of University of Utah, Huntsman Mental Health Institute serves the community with 1,600 faculty and staff in 20 locations providing inpatient and outpatient services for youth, teens, and adults as well as a comprehensive crisis care model which includes the nationally recognized SafeUT app and the 988 Crisis hotline for Utah. Our mission is to advance mental health knowledge, hope, and healing for all. Learn more at: www.huntsmanmentalhealthfoundation.org/hmhi/ and join the conversation on Instagram, Facebook, TikTok, X and LinkedIn.

About The Ad Council:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

In November 2022, the Ad Council announced a Mental Health Initiative, uniting brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. at scale. With a founding donation from Huntsman Mental Health Institute, the multi-year initiative aims to change social norms and create a society that is more open, accepting and proactive when it comes to mental health.
To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.

Mindy B. Young Joins Huntsman Mental Health Foundation as Assistant Vice President of Giving

Salt Lake City, UT — May 29, 2024 — Huntsman Mental Health Foundation (HMHF) is pleased to announce the appointment of Mindy B. Young as Assistant Vice President of Giving. In this role Mindy will manage the foundation’s fundraising strategy, development, and execution, and lead corporate fundraising efforts in the Mountain West. 

“Mindy brings an impressive background in academia, fundraising, culture and team building, and is an all-around brilliant leader,” said Becky Pickle, CEO, Huntsman Mental Health Foundation. “We know that the mental health and substance use disorder landscape in Utah and across our nation will be directly impacted by Mindy’s keen ability to organize passionate individuals and organizations to fund our critical vision.” 

With a career spanning more than two decades in philanthropy, fundraising, education, advocacy, and the arts, Young joins HMHF from Equality Utah, where she served as Managing Director for the past nine years. During her tenure, she spearheaded the innovation, development, and direction of multiple notable programs and education efforts, and produced numerous large-scale fundraising events, including their annual Allies Gala, which featured prominent figures such as Gloria Steinem, Billy Porter, and the Indigo Girls. 

“I am thrilled to join the Huntsman Mental Health Foundation team and contribute to the mission of promoting mental health awareness and support,” said Mindy. “I look forward to leveraging my background in fundraising, donor relations, and advocacy to raise funds for revolutionary research, community resources, and suicide prevention. Together, we will make a meaningful impact on the lives of individuals and communities across the state of Utah and beyond.”

At HMHF, Mindy will employ her strategic vision to create innovative, large-scale fundraising campaigns and help drive transformative impact in mental health. Known for her networking prowess and community engagement, Mindy will be pivotal in building strong partnerships with corporate sponsors, academic institutions, philanthropists, and community stakeholders. 

Throughout her career, Mindy has engaged with audiences of all ages, from young students to seasoned professionals, empowering them to leverage their unique strengths to drive positive change as a Gallup Certified Strengths Coach. Her passion for fostering inclusive environments and commitment to diversity and inclusion are evident in her work with Equality Utah. There, she designed and implemented the Business Equality Leader program which certified more than 40 Utah companies, including Ancestry, Instructure, and the Utah Jazz, generating significant annual revenue for the organization. Her dedication to education and advocacy has earned her recognition, including the prestigious Coca-Cola Distinguished Educator Award and the Best in State for Teaching accolade.

Young’s appointment as Assistant Vice President of Giving signifies Huntsman Mental Health Foundation’s commitment to innovation and collaboration in the field of mental health and wellness.

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About Huntsman Mental Health Foundation:

Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on Instagram, Facebook, X, and LinkedIn.

SadieB Pledges to Support Mental Health Program Through Huntsman Mental Health Foundation

SALT LAKE CITY (May 1, 2024) – SadieB, the personal care brand dedicated to inspiring girls while supporting mental hygiene, has kicked off Mental Health Awareness Month by teaming up with Huntsman Mental Health Foundation to provide support to young girls who are facing mental health challenges in their daily lives.

Through this partnership, SadieB pledges to donate 1% of its annual revenue to Huntsman Mental Health Foundation to benefit the West High School Clinic, a school-based health center (SBHC) in Salt Lake City, Utah. The clinic addresses the physical, mental, and behavioral health needs of students aged 12-19 and is staffed by University of Utah employees. Data from the School-Based Health Alliance show that students who can access care at SBHCs like the West High School Clinic were 21 times more likely to seek mental health services and less likely to report suicidal ideation. SadieB will also provide its products, now available nationwide at Target, to the clinic alongside future Huntsman Mental Health Foundation events and programs.  

Sadie and Abby Bowler of SadieB meet with Huntsman Mental Health Foundation staff to pledge their support to the West High School Clinic in Salt Lake City, Utah.

“Partnering with Huntsman Mental Health Foundation is an incredible next step for SadieB to address the girls’ mental health crisis,” said Sadie Bowler, CEO, and co-founder of SadieB. “We are so excited to amplify their incredible resources with girls nationwide and support an organization leading change in mental health research.”

Beginning on May 1st, online shoppers can round up their purchases on SadieB.co to support the Huntsman Mental Health Foundation’s mission to transform mental health care through community, research, clinical, and education initiatives. As part of this program, Huntsman Mental Health Foundation and SadieB have also launched a Text to Give campaign. Individuals can text “SadieB” to 50155 to support SadieB’s campaign to bring awareness to mental health and support in expanding high school mental health clinics.

“We are honored to be partnering with organizations like Huntsman Mental Health Foundation making such a meaningful impact in mental health treatment and research. As a key aspect of our partnership, SadieB’s support will be directed towards Huntsman Mental Health Institute programs that provide essential resources to young people navigating mental health crises,” said Abby Bowler, President, and co-founder of SadieB.

“Nationally, young people are facing significant mental health challenges like never before, and often funding is a barrier to accessing resources. We extend our heartfelt gratitude to Sadie and Abby for their generous contribution to Huntsman Mental Health Foundation,” said Becky Pickle, CEO of Huntsman Mental Health Foundation. “Their support is invaluable in helping us advance our mission to create a world where physical health and mental health are valued together equally.”

SadieB was launched with 16 products – including shampoos, conditioners, body washes and body sprays – with support from the Lassonde Entrepreneur Institute, a top-10-ranked entrepreneurship program at the University of Utah. All students at the University of Utah are welcome to participate in programs offered by the Lassonde Entrepreneur Institute, including workshops and makerspace for the Lassonde Studios residential community. The institute also offers Lassonde for Life, a program for all alumni of the University of Utah, and the unique Master of Business Creation program for graduates who want personal support to grow a business.

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About SadieB:

SadieB introduces Girl Care, a combination of personal care and daily mental hygiene. As a girl-owned brand, their mission is to create products from a girl’s perspective that meet the specific needs of girls striving for their goals. As an environmentally responsible brand, SadieB’s products are cruelty-free, gluten-free, vegan, and contained in 85% recycled bottles, with no sulfates, parabens, phthalates, dyes, or synthetic fragrances.

About Huntsman Mental Health Foundation:

Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on InstagramFacebookX, and LinkedIn.

Becky Pickle Appointed CEO of Huntsman Mental Health Foundation

SALT LAKE CITY, April 15, 2024 /PRNewswire/ — The Huntsman Mental Health Foundation is pleased to announce the appointment of Becky Pickle as its new Chief Executive Officer. With an extensive background in philanthropy, entrepreneurship, and advocacy, Becky brings a wealth of experience and a deep commitment to mental health initiatives.

Christena Huntsman Durham, Chair of the Board of the Huntsman Mental Health Foundation, expressed her enthusiasm about the appointment, stating, “We are thrilled to welcome Becky Pickle as our new CEO. I’ve seen Becky’s impact firsthand in how she collaborates with teams and encourages and mentors individuals. Her dedication to making a positive impact in our communities, coupled with her leadership skills and passion for mental health advocacy, make her the ideal candidate to lead our foundation into the future.”

Becky Pickle lives her personal and professional life at the intersection of conscious compassion, transformative entrepreneurship, and empowering philanthropy. Becky is the founder of the Becky Pickle Family Foundation, which supports initiatives aimed at uplifting communities. From spearheading efforts in homelessness alleviation and suicide prevention to facilitating college scholarships for students in need, her impact resonates deeply across Utah. She is a relentless policy advocate who has collaborated with elected officials for over 15 years to establish crucial policies addressing homelessness, affordable housing, mental health access, suicide prevention, affordable childcare, and support for first responders.

With a two-decade entrepreneurial career under her belt, Becky owned and operated a multi-unit restaurant franchise that also engaged in transformative philanthropy, giving out over $500,000 in college scholarships and donating over $3 million in dollars and food to Utah schools and over 40,000 meals to individuals experiencing homelessness. 

Becky is the recipient of numerous awards, including Utah’s 40 over 40 in 2022, Business Woman of the Year by both the South Jordan Chamber of Commerce and South Valley Chamber of Commerce, along with being honored as Business of the Year and South Jordan Community Champion of the Year. She currently serves on the Board of Directors of LOVELOUD and Encircle, the ULEAD steering commission, and the SafeUT Frontline Commission. She also continues to serve as past President of the Board of Trustees for The Road Home.

“I wake up every morning driven by the opportunity we all have to shape the future of mental health and recovery. It is a profound honor to spearhead a foundation dedicated to raising funds in order to accelerate the extraordinary work of the Huntsman Mental Health Institute’s esteemed leaders, doctors, researchers and others who are tirelessly working on monumental and life-saving endeavors,” Pickle says. “I am grateful to the Huntsman family for their unprecedented financial investment, visionary outlook, and bold leadership in the mental health and substance use disorders space.”  

As CEO of the Huntsman Mental Health Foundation, Becky Pickle will lead the foundation in its mission to improve mental health outcomes and support individuals and families affected by mental illness.

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About Huntsman Mental Health Foundation

Huntsman Mental Health Foundation supports Huntsman Mental Health Institute and its mission to transform mental health care through community, research, clinical, and education initiatives. Huntsman Mental Health Foundation is working toward a world where mental wellness is accessible to all and where funding is not an obstacle on the path to well-being by leveraging the power of philanthropic support to break down the barriers that hinder mental wellness, both regionally and nationally. Learn more at: hmhf.org and join the conversation on InstagramFacebookX, and LinkedIn.


https://www.prnewswire.com/news-releases/becky-pickle-appointed-ceo-of-huntsman-mental-health-foundation-302116910.html

Stephen A. Smith Says There’s No Debate When It Comes to Mental Health in New PSA

The Media Personality and New York Times Best-selling Author Teams Up with Huntsman Mental Health Institute and the Ad Council for the “Love, Your Mind” Campaign

NEW YORK (April 10, 2024) – Stephen A. Smith joined the national “Love, Your Mind” campaign today, sharing his personal mental health journey in a new public service advertisement (PSA) to normalize mental health conversations and destigmatize asking for and receiving help. The “Love, Your Mind” campaign, from Huntsman Mental Health Institute and the Ad Council, encourages a more open, accepting and proactive society when it comes to mental health.

In the PSA, Stephen A. Smith, noted for hosting the Stephen A. Smith Show podcast, opens up about his struggles following the deaths of his loved ones, and how he found solace and healing after reaching out to his family, pastor and friends for support. He encourages people to take care of their own mental health and notes the tips and tools available at LoveYourMindToday.org to help provide this care.

“After losing my mother — although the grief never ends — I spent two years so burdened by grief, I knew my mental health was compromised,” said Stephen A. Smith. “Once I focused on taking care of my mental health, however, it helped me get through that dark chapter in my life, propelling me forward. I am honored to partner with ‘Love, Your Mind’ to help inspire others to be more open about their mental health. I hope this powerful initiative will empower more people to do the same.”

“We know that Black individuals, and particularly Black men, often face unique barriers and community stigma when it comes to seeking support for their mental health,” said Dr. William A. Smith, chief executive administrator at Huntsman Mental Health Institute. “By partnering with Stephen A. Smith to share his powerful story, we will continue to normalize and elevate the importance of taking care of our minds.”

“We’re grateful for the opportunity to work with Stephen A. Smith, whose candor and vulnerability encourages everyone to talk more openly about mental health,” said Heidi Arthur, chief campaign development officer at the Ad Council. “Through inspiring and relatable voices like Stephen’s, we hope to empower everyone to take care of their mind so that they can lead happier and healthier lives.”

The “Love, Your Mind” campaign first launched in October 2023 and was developed to reach people in the U.S. who experience mental health challenges while also holding attitudes and beliefs that may discourage them from seeking help. Since launching, the campaign has driven over 222K visits to LoveYourMindToday.org for free mental health resources.

Stephen A. Smith donated his time and his studio space for the video shoot. Additionally, New York City-based production company RUOKAY supported the creation of the PSA as a production partner. Global advertising agency Foote, Cone & Belding (FCB) conceived the spot and script.

For more information about the “Love, Your Mind” campaign, visit LoveYourMindToday.org or follow the campaign on Instagram, Facebook, X and TikTok.

About Huntsman Mental Health Institute
Huntsman Mental Health Institute brings together 75 years of patient care, research and education into one of the nation’s leading academic medical centers focused on mental health. Nestled in the campus of University of Utah, Huntsman Mental Health Institute serves the community with 1,600 faculty and staff in 20 locations providing inpatient and outpatient services for youth, teens and adults as well as a comprehensive crisis care model which includes the nationally recognized SafeUT app and the 988 Crisis hotline for Utah. Our mission is to advance mental health knowledge, hope and healing for all. Learn more at HMHI.utah.edu and join the conversation on Instagram, Facebook, TikTok, X and LinkedIn.

About The Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

In November 2022, the Ad Council announced a Mental Health Initiative, uniting brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. at scale. With a founding investment from Huntsman Mental Health Institute, the multi-year initiative aims to change social norms and create a society that is more open, accepting and proactive when it comes to mental health.

To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.

Media Contact:
The Ad Council
Nina Trach
Email: ntrach@adcouncil.org


https://www.prnewswire.com/news-releases/stephen-a-smith-says-theres-no-debate-when-it-comes-to-mental-health-in-new-psa-302112608.html?tc=eml_cleartime

Nickelytics and Starship Robots Partnership Launches at Two U.S. Campuses

Adtech mobility company Nickelytics launches next-generation OOH campaign together with Starship Technologies, the world’s leading provider of autonomous delivery services.

Tampa, Florida, March 28, 2024 – Nickelytics, a leading venture-backed B2B adtech startup, announced a new partnership with Starship Technologies, the world’s leading provider of autonomous delivery services. This new partnership expands the company’s work in robotics by launching a transformative advertising campaign on two campuses where Starship operates, the University of Utah and UCLA.

This alliance paves the way for brands and advertisers to connect directly with the student population, integrating seamlessly into their daily lives, with the goal of expanding to all 50 campuses that Starship serves. Starship Technologies operates at 80 global locations and has completed more than 6 million deliveries.

To pilot this partnership, Nickelytics and Starship are supporting the national “Love, Your Mind” campaign with a six-week deployment of autonomous delivery vehicles, beginning March 25. “Love, Your Mind” was developed by Huntsman Mental Health Institute and the Ad Council to create a society that is more open, accepting, and proactive when it comes to mental health. The campaign PSAs (public service advertisements) remind everyone to nurture their relationship with their mind, and direct to LoveYourMindToday.org for free mental health resources.

More than 60% of college students report experiencing mental health challenges, a significant increase since 2013. The delivery of “Love, Your Mind” out-of-home (OOH) advertising through Nickelytics and Starship’s autonomous robots will reach students directly on campus to encourage them to prioritize their mental health.

“Our partnership with Starship Technologies marks a thrilling advance into the future of advertising,” said Judah Longgrear, co-founder and CEO of Nickelytics. “This collaboration, especially with campaigns like ‘Love, Your Mind’, breaks the mold of traditional marketing. We’re not just delivering ads – we’re fostering meaningful connections and enhancing the student experience, particularly with such significant messages.”

“We are excited to partner with Nickelytics on this important endeavor,” said Chris Neider, VP of business development at Starship Technologies. “This collaboration is about creating meaningful interactions in the daily lives of students. The ‘Love, Your Mind’ campaign aligns perfectly with our mission to leverage cutting-edge technology for socially impactful initiatives. By integrating our autonomous delivery services with Nickelytics’ innovative advertising approach, we are setting a new standard for how technology can support mental health awareness and education in university communities. We believe this partnership will open up new possibilities for how brands can connect with their audiences in deeply resonant and responsible ways.”

“As part of the University of Utah, we are proud to share the resources of our ‘Love, Your Mind’ campaign with our university community,” said Dr. William A. Smith, professor, University of Utah college of Education and Huntsman Mental Health Institute. “Whether we are students, faculty, or staff, our minds deserve our love and care, and this partnership will allow us to open up more conversations about mental health on campus and beyond.”

“This partnership is the perfect example of how the Ad Council taps the power of advertising, media and technology to take on the most critical issues facing our country,” said Laurie Keith, VP, emerging media & technology at the Ad Council. “Through the innovative use of robotics, we’re supporting students’ mental health by reaching them where they are and sharing our message in a memorable and unmissable way.”

To learn more about how Nickelytics and Starship Technologies are partnering, please visit nickelytics.com. To explore free mental health resources, visit LoveYourMind.org

About Nickelytics:

Nickelytics simplifies hyper-local out-of-home advertising, blending physical outdoor ads with digital technology. Utilizing mobile assets like gig economy vehicles and autonomous robots it helps marketers target customers anywhere. Asset owners earn extra revenue through these partnerships. Nickelytics also offers advanced analytics for companies to track ad performance and retargeting effectiveness. Visit www.nickelytics.com for more.

About Starship Technologies:

Starship Technologies is revolutionizing deliveries with autonomous robots. The robots are designed to deliver food, groceries and packages locally in minutes. The delivery robots have traveled over 11 million kilometers and completed over six million autonomous deliveries around the world. Starship was founded by Janus Friis (Skype co-founder) and Ahti Heinla (Skype chief architect) who is also CEO.

About “Love, Your Mind”

“Love, Your Mind” is a national campaign that offers inspiration, community and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health. The campaign was created by Huntsman Mental Health Institute and the Ad Council to resonate with people across the U.S. who experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. “Love, Your Mind” creates national PSAs and partners with leading media platforms to reach a variety of different audiences, and convenes experts, community leaders and influential voices to reduce the stigma around seeking help. For more information about the “Love, Your Mind” campaign and to access free mental health resources, visit LoveYourMindToday.org or follow the campaign on Instagram, Facebook and Tik Tok.


Top Female Scientist in the U.S. Recognized for the Second Year in a Row

Deborah A. Yurgelun-Todd, Ph.D., professor of psychiatry and vice chair for research at Huntsman Mental Health Institute at University of Utah Health has been named as one of the U.S.’ top female scientists, for the second year in a row. 

The list of U.S. Top Female Scientists from Research.com is based on the number of peer-reviewed publications and citations throughout the scientist’s career. For Yurgelun-Todd, that means a career total (and counting) of 424 publications and 33,647 citations.

Yurgelun-Todd is recognized as a leader in studying brain activity as it relates to behavior. Her laboratory has applied a variety of magnetic resonance imaging techniques to identify brain changes in mood processing and neurocognitive functions. For example, in people who use Cannabis and in children as they develop into adolescence. Using a variety of imaging techniques has led to an improved understanding of both developmental and brain changes that lead to altered behavior. This knowledge may eventually result in better and more personalized treatments for patients who have or are vulnerable to psychiatric disorders.

In addition to her role at Huntsman Mental Health Institute, Yurgelun-Todd serves as the director of the Salt Lake City VA Rocky Mountain Mental Illness Research Education and Clinical Center for Suicide Prevention. Her work there is focused on veteran suicide prevention through the application of neuroimaging approaches and neurocognitive assessments.

“Dr. Yurgelun-Todd serves as an excellent role model for our institution, inspiring critical psychiatric brain research, and educating future mental health professionals,” said Mark H. Rapaport, MD, CEO, of Huntsman Mental Health Institute. “Her leadership has been foundational to creating a global nexus of mental health and brain research right here in Utah.”

In addition to her research, Yurgelun-Todd works to narrow the gender gap in science by tackling obstacles to obtaining funding, developing leadership roles, and establishing national collaborations.

“As one of the few women around the table in the early years of my career, I recognize both the effort it took to reach this milestone, and the work to be done to create research opportunities for all”, said Yurgelun-Todd.

Yurgelun-Todd is currently working to bring a new mental health and brain Translational Research Building— which will house the only 7 Tesla MRI in the world dedicated to the study of the brain and behavioral disorders—to life at the Huntsman Mental Health Institute. Her team is bringing together experts across law, ethics, architecture, art, genetics, neurosciences, and others on the campus of University of Utah to collaborate and bring research-backed practices into patient care.

About Huntsman Mental Health Institute

Huntsman Mental Health Institute at University of Utah Health brings together 75 years of patient care, research, and education into one of the nation’s leading academic medical centers focused on mental health. Nestled in the campus of University of Utah, Huntsman Mental Health Institute serves the community with 1,600 faculty and staff in 20 locations providing inpatient and outpatient services for youth, teens, and adults as well as a comprehensive crisis care model which includes the nationally recognized SafeUT app and the 988 Crisis hotline for Utah. Our mission is to advance mental health knowledge, hope, and healing for all. Learn more at: healthcare.utah.edu/HMHI and join the conversation on InstagramFacebookTikTokX and LinkedIn.

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Media Contact:
Patricia Brandt
Manager, Public Relations and Communications, Huntsman Mental Health Institute, University of Utah
Email: Patricia.Brandt@hsc.utah.edu


https://healthcare.utah.edu/press-releases/2024/03/top-female-scientist-us-recognized-second-year-row

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