The Huntsman Family Foundation and James “JB” Brown Emmy Award Broadcaster Announce Global Movement to End Stigma of Mental Health

The Huntsman Family Foundation is heading to Las Vegas to continue its groundbreaking movement to end the stigma associated with Mental Health, Suicide, and Addiction.

SALT LAKE CITY, Feb. 2, 2024 /PRNewswire-PRWeb/ — The Huntsman Family Foundation is heading to Las Vegas to begin its groundbreaking “Message of Hope” to end the stigma associated with Mental Health, Suicide, and Addiction. The Huntsman Family Foundation is committed to providing comprehensive cancer treatment, mental health, and substance use disorders treatment. Through groundbreaking research and support, we cultivate hope and remind you, “You are not the only one.” The Huntsman Family Foundation will be working with James “JB” Brown, the host of CBS NFL Today, as it engages with several long-standing initiatives that lift humanity and increase awareness, including:

  • Super Bowl Soul Celebration – Super Bowl Soulful Celebration (known as Super Bowl Gospel Celebration in previous years) is the First & Only inspirational concert and television special sanctioned by the NFL. For the past 24 years, only SBSC has created an inspirational Fusion of NFL Players with award-winning musical artists from the gospel and R&B Music Industry, along with critical celebrities all on one stage to bring audiences an evening of uplifting music and messages of hope & faith at the Biggest Game On Earth! – Airing on CBS Network- Saturday, February 10, 2024
  • Vincent Country’s Safe Zone Activity Day & Stay A While Podcast on Radio Row – In the host city of the Big Gamel, VINCENT COUNTRY provides a safe zone of jubilee for children living in underserved areas. Students from a local school enjoy a day of fun, food, and sports activities led by NFL Legend and Executive Vice President for Football Operations with the NFL, Troy Vincent, and his wife, Tommi Vincent, in a worry-free zone. Check out this story. Stay A While is a podcast satisfying our hunger for connection and a judgment-free conversation. Host Tommi Vincent breaks bread every episode with bold, passionate, everyday women who have faced the impossible and are still standing to share their stories. Tune in and listen to Tommi, Tonja Myles, and Christena Huntsman Durham (Follow Chef Tommi V on Instagram and Tick Tok and, Stay A While Show, NFL on DAZN, and Nausicaa Dell’Orto)

“Stigma is just another word for prejudice and ignorance, and there’s too much of that directed towards people who suffer from mental health,” said David Huntsman, President of the Foundation.

“Mental Health challenges reach every segment of global society, from the curbside to the Country Club—from the GenZ (and younger) to Boomer (and older). However, we must instill hope. We want each person to know you are not the only one. Said Tonja Myles – Community Engagement Advisor to The Huntsman Family Foundation. As a Foundation, the Huntsman Family fully believes their work is not finished until every person can access the mental health care they need without prejudice or discrimination. The family is building a more just world where mental health has parity with physical health, and no one suffers in silence.”

The Objectives of the Work:

1. Advance Accessible Treatment: Expand access to state-of-the-art cancer treatment, mental health, and substance use disorders treatment for all individuals in need.

2. Pioneer Innovative Research: Lead pioneering research initiatives in cancer and mental health, driving breakthroughs that transformed treatment methods and outcomes.

3. Foster Holistic Support: Provide comprehensive support services to address the physical, emotional, and psychological needs of individuals battling cancer and mental health conditions.

4. Promote Community Education: Educate the community on cancer prevention, mental health awareness, and substance use disorders to foster understanding and compassion.

5. Cultivate Hope and Resilience: Empower individuals and families with a message of hope, resilience, and solidarity, creating a supportive environment where no one feels alone on their journey to healing.

6. Eradicate stigma from mental health and substance use disorders through education, awareness, outreach, and community collaborations.

Christena Huntsman Durham, Executive Vice President of The Huntsman Family Foundation, states, “We are pursuing these goals through our $150 million family gift establishing the Huntsman Mental Institute given to the University of Utah. We are finding new ways to leverage private capital through innovative partnerships, impactful investments, and forge unique collaborations. This will ensure we can integrate our mental health into our physical well-being.

Key partners are the 988 Suicide & Crisis Lifeline and countless Schools, Colleges & Universities, Community-based organizations, and NAMI National and Vibrant Emotional Health.

The Huntsman Family Foundation Commissioned Game Meets Game, the Non-Profit Arm of Professional Pipeline Development Group (PPDG), a boutique Management Consulting Firm based in Washington DC. as a collaborative partner to identify venues and platforms, such as the most significant sporting events and influential gatherings through which the message and mission grow. As a long-standing partner, JB brings his trusted voice and influence to cause related issues requiring game-changing solutions. (Visit Game Meets Game here and PPDG here)

“It was clear to me that the Huntsman Family was committed to providing compassionate clinical care while working to make support accessible and effective. That is the heart of the matter for me,” says James Brown. “It is humbling to work alongside this work, knowing they are focused on young people, empowering them with the tools to navigate the complexities of mental health in a changing world.”

About The Huntsman Family Foundation

Jon Huntsman Sr. was an American industrialist, businessman, and philanthropist who founded the Huntsman Corporation. His family has been actively involved in philanthropy, particularly cancer and mental health. Jon Huntsman Sr. and his family established the Huntsman Cancer Institute, Huntsman Mental Health Institute, and Huntsman Mental Health Foundation at the University of Utah.

The Huntsmans are widely recognized for their humanitarian giving, including contributions to the homeless, the ill, and the underprivileged, exceeding $1.5 billion in 2018. The Chronicle of Philanthropy placed Jon and Karen Huntsman second on their 2007 list of largest American donors. In 2015, Jon Huntsman was awarded the Philanthropy Roundtable’s Carnegie Medal of Philanthropy Award.

Media Contact:
Monica Poulard Hawkins
Professional Pipeline Development Group

Moving America’s Soul on Suicide film with stories of triumph over trauma & mental health challenges debuts February 02

UNITED STATES, January 24, 2024 / — From the directorial debut of Justin Shelby and producers David W. Covington and Dr. Thomas Joiner comes the film Moving America’s Soul on Suicide, sharing stories of triumph over trauma, pain, and mental health challenges. The upcoming feature-length documentary film will make its world premiere at the Huntsman Cancer Institute in Salt Lake City, presented by the Huntsman Family Foundation. Moving America’s Soul on Suicide is a relevant and timely documentary sharing just a few of the thousands of stories that far too often end in heartbreak for family and friends. Silouan, Tonja, Kevin, Misha, Craig, and Ally share their remarkable stories.

Moving America’s Soul on Suicide will premiere (on Friday, February 2 at 4:30 pm MT at the Huntsman Cancer Institute, 2000 Circle of Hope Dr., Salt Lake City, Utah. Immediately following the premiere, Justin Shelby, director, Producers David Covington, and Dr. Joiner will join the film’s storytellers on a panel to explore the journey to film these stories and the difference that they hope to make for those suffering and to all those advocating for suicide prevention.

Christena Huntsman and Tonja Myles of the Huntsman Family Foundation said, “We are excited to host this movie premiere. It’s partnerships like this that we want to be apart of and know this film will save lives. The Huntsman Family Foundation is committed to eradicating stigma around mental health and substance use disorders and suicide prevention. We are so grateful to David Covington and his amazing team in producing this powerful and life giving film.”

The CEO & President of Recovery Innovations, Inc and partner at Behavioral Health Link said society believes suicide is something that happens to “those people,” the weak, the vulnerable. In fact, it can happen to any of us. This film shows it happens to the best of us. The goal of this documentary is to reach persons who might be in these dark places but, more importantly, help them find their way back.

The film features a marine who did not believe in himself, a teenage girl who doesn’t expect to grow up, a young boy tormented by his own spiraling thoughts. The debutant storytellers of the film are Silouan, Tonja, Kevin, Misha, Craig, and Ally.

The director of Moving America’s Soul on Suicide said my personal desire for the film spoke to three main groups: those who have struggled themselves, those who want to help but don’t know how, and those who believe they are separate and immune to these issues, because no one really is.

The festival will be marked by the presence of a number of lived experience pioneers, suicide prevention advocates, behavioral health leaders, policymakers, etc. which will give a great launch to the documentary.

A trailer of the film is available for preview at

Partners supporting the development of the film include:

National Action Alliance for Suicide Prevention

988 Suicide & Crisis Lifeline

Vibrant Emotional Health

Promotional Partner: Georgia Department of Behavioral Health & Developmental Disabilities

Promotional Partner: Arizona Health Care Cost Containment System

Promotional Partner: New York State Office of Mental Health Suicide Prevention Center

The release date of the movie is February 2 at 7:00 pm MT immediately following the premiere, and it will be available on YouTube and at

To arrange a showing or for more information on distributing the film, email us at Follow us on X (formerly known as Twitter), Facebook, and Instagram at @MASoSfilm for the latest updates on screenings and distribution.Karen Jones
RI International
+1 602-636-3092
email us here
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Black Players for Change Star in National PSA Addressing Mental Health Crisis

The national “Love, Your Mind” campaign – a collaboration between the Huntsman Mental Health Institute and the Ad Council, in partnership with Black Players for Change, today unveiled a new public service advertisement (PSA) encouraging individuals, particularly men of color, to make their mental health a priority. The campaign is designed to create a more open, accepting, and proactive society when it comes to mental health.

The PSA (also available in Spanish) stars current D.C. United soccer players and Black Players for Change members Matai Akinmboni and Cristian Dájome along with former players Bill Hamid, Chris Odoi-Atsem, and Donovan Pines. As the players acknowledge the pressures they feel and the importance of leaning on one another for support, the video encourages viewers to likewise find strength in being vulnerable. The video directs audiences to for free mental health resources.

“Black Players for Change is compelled to emphasize the critical importance of open and transparent conversations about mental health,” said Allen Hopkins, Jr., executive director, Black Players for Change. “The complexities of our experiences as Black individuals in America demand recognition, understanding, and dialogue. Together, in steadfast partnership with the Love Your Mind campaign, we are helping to build a culture where every voice is heard, every struggle acknowledged, and where the journey toward mental health is a path we walk hand in hand.”

According to research fielded by the Ad Council in October 2023, 64% of Black and 63% of Hispanic adults report having a mental health condition, whether professionally or self-diagnosed, rates higher than the general population (55%). Of those with a condition, only 43% and 42%, respectively, say they are getting help or treatment. 

“We’re grateful to Black Players for Change for joining this important effort to help destigmatize mental health challenges and provide tips and resources to help everyone thrive,” said Dr. William A. Smith, chief administrative officer for justice, equity, diversity, and inclusion at Huntsman Mental Health Institute. “People of color in our country face unique challenges, including ongoing experiences of racism that can lead to ‘racial battle fatigue,’ and we’re proud to develop messages and resources that acknowledge and uplift them.” 

D.C. United supported the creation of the PSA by donating access to filming at Audi Field in Washington, D.C. The video features the song “Do Better,” which was provided pro bono by Top Dawg Entertainment’s rapper, Ab-Soul. The PSA will appear nationwide in advertising space donated by the media.

“Working with athletes to break down the stigma surrounding mental health offers a unique opportunity to reach our audiences through the influential voices they look to both on and off the field,” said Heidi Arthur, chief campaign development officer, of the Ad Council. “Together with such incredible partners, we are changing the game by spreading a message of empathy, resilience, and empowerment that will resonate beyond the field.”    

The “Love, Your Mind” campaign first launched in October 2023 with PSAs designed to resonate with Black and Hispanic men. Throughout 2024 and beyond, PSAs, events, and partnerships including this collaboration with Black Players for Change will extend this work and reach additional distinct audiences within the millions of U.S. adults who experience mental health challenges while also holding attitudes and beliefs that may discourage them from seeking help.

For more information about the “Love, Your Mind” campaign and to access free mental health resources, visit or follow the campaign on Instagram, Facebook, X, and TikTok.

About Huntsman Mental Health Institute

Huntsman Mental Health Institute at University of Utah Health brings together 75 years of patient care, research, and education into one of the nation’s leading academic medical centers focused on mental health. Nestled in the campus of University of Utah, Huntsman Mental Health Institute serves the community with 1,600 faculty and staff in 20 locations providing inpatient and outpatient services for youth, teens, and adults as well as a comprehensive crisis care model which includes the nationally recognized SafeUT app and the 988 crisis hotline for Utah. Our mission is to advance mental health knowledge, hope and healing for all. Learn more at and join the conversation on Instagram, Facebook, TikTok, X and LinkedIn.

About The Ad Council

The Ad Council convenes creative storytellers to educate, unite, and uplift audiences by opening hearts, inspiring action, and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing, and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring, and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

In November 2022, the Ad Council announced a Mental Health Initiative, uniting brands, marketers, media companies, and nonprofits to address the mental health crisis throughout the U.S. at scale. With a founding investment from Huntsman Mental Health Institute, the multi-year initiative aims to change social norms and create a society that is more open, accepting and proactive when it comes to mental health.

To learn more or get involved, visit, join the Ad Council’s communities on Facebook, Instagram, LinkedIn, and X, and view campaign creative on YouTube.

About Black Players for Change

Black Players for Change is an independent 501(c)(3) organization consisting of over 170+ Black players, coaches, and staff of Major League Soccer, working to bridge the racial equality gap that exists in society. Black Players for Change is committed to tackling the racial injustices that have limited Black people from having an equitable stake in the game of soccer and society. Among the many goals, the organization strives to advance the attention on human rights inequalities from protests to programs, partnerships, and policies that address systemic discrimination.

About D.C. United

One of the founding clubs of Major League Soccer in 1996, D.C. United are among the most decorated teams in the United States with 13 domestic and international trophies. D.C. United have called the District home for the past 27 seasons and play their home games at Audi Field in the Buzzard Point neighborhood of Southwest, Washington, D.C, which opened in 2018. In addition to D.C. United Games, the 20,000-seat soccer-specific stadium hosts over 100 events year-round, including the District’s premier arts, culinary, and music festival, Unite the District Fest. Audi Field is also home to America’s number-one sportsbook through a partnership with FanDuel Group. The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013).   For more information and club updates, please sign up for our newsletter and find us on social media @dcunited.

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